Hence, it failed and struggled to make a mark but certainly paved a way for the upcoming industry. Ditto TV was way ahead of its time in the low bandwidth and price-sensitive market of India. Not everyone present during that event would have understood the concept of online video streaming in an era of TV. This service enabled users to watch Live TV, movies, and music videos on their phones, PCs, laptops, and Blackberrys. In February 2012, then MD and CEO of ZEE Punit Goenka introduced the entertainment world to DittoTV- Zee’s subscription video-on-demand (SVoD) service in a glittering press conference. Online streaming was an alien concept to the Indian Entertainment industry. Although, very few people know Zee was also the first one to venture into ‘online streaming’. Zee TV-India’s first-ever satellite TV Channel launched in the early ‘90s. ZEE5 was launched with all features from its predecessors. ![]()
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